The intent of the Topics API is to provide callers (including third-party ad-tech or advertising providers on the page that run script) with coarse-grained advertising topics that the page visitor might currently be interested in. These topics will supplement the contextual signals from the current page and can be combined to help find an appropriate advertisement for the visitor. Explainer: https://github.com/jkarlin/topics

Status in Chromium

Blink>InterestCohort


Origin trial

Consensus & Standardization

After a feature ships in Chrome, the values listed here are not guaranteed to be up to date.

Owners

Intent to Prototype url

Intent to Prototype thread

Search tags

Topics, browsingTopics, FLoC,

Last updated on 2022-05-14