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This proposal allows for event level measurement of ads which the user did not click on and visit the advertiser site, also sometimes called “view through conversions”. This proposal introduces more restrictive privacy mechanisms in the API to account for this more generic capability.

Status in Chromium


No active development

Consensus & Standardization

After a feature ships in Chrome, the values listed here are not guaranteed to be up to date.

  • No signal
  • No signal
  • No signals


Last updated on 2021-06-30