It was resolved in the CSSWG that we should introduce the flow-start/end keywords as value aliases for the existing flex-start/end keywords. These are needed for alignment in the case of placement reversals.
flow-start in CSS Grid-Lanes would indicate the starting edge of the container at which placement begins, which is useful in the case where placement is reversed (fill-reverse, track-reverse, discussed in this CSSWG issue: [css-grid-3][masonry] item-flow row vs. column in masonry layouts · Issue #12803 · w3c/csswg-drafts). Because these are acting as value aliases, we expect flex-start/end to follow the logical directions in Grid Lanes, as well, which will expand the definition of these keywords from only applying special behavior in flexbox to applying to any layout mode whose logical start/end is different from its physical start/end.
For serialization, if either flex-start/end or flow-start/end is used, the returned serialized value should be flow-start/end.